mail@michaeldunkerley.com
img
SEO-Search Engine Optimisation

Search Engine Optimisation (SEO)

Now, virtually everyone has heard of a search engine and what they are used for. When you search for a phrase or statement on a search engine, you would agree that the results are always displayed in ranking order with one search result placed above the other. SEO is a very important factor in determining the ranking of results on a search engine.

Search Engine Optimization (SEO) is a marketing strategy in which you increase the amount of traffic on your website by improving the ranking in search engine results. Research has shown that users pay attention mostly to results on the first page of google. It is recorded that the first page of Google receives about 95% of all clicks. Also, results found higher on the page receive more clicks than those below. This goes to show the importance of ranking high.

SEO services in Australia involve optimizing your website to ensure that it is easily accessible, properly designed, filled with the right keywords, and providing a user-friendly experience. It is also very essential that your website has to be filled with only good, quality content. Google uses a team of search quality raters that evaluate the quality of all potential search results. Basically, SEO has two main types of activities, namely, On-site SEO and Off-site SEO.

Onsite SEO

This refers to the different activities carried out on a website which help to improve its visibility. These processes help to ensure that this website remains relevant, accessible and is easy to navigate by the users. Activities which characterize on-site SEO include:

  • Keyword Research- This involves identifying the keywords which are most relevant. It involves the analysis of the words and the frequency at which customers use them to search for goods and services.
  • Technical Auditing- This involves scanning through the different parts of the website for errors and any malfunctions that may lead to user complaints.
  • User Experience- This involves the use of quality content which fosters the trust of the users. The content has to be such that it provides users with a very good experience.
  • Onsite Optimization- This involves improving the website all-round to ensure that it uses only the right keyword phrases. It would ensure optimizing website structure, design, and content.
SEO Company in Australia
Digital Marketing Services

Offsite SEO

This involves the different activities carried out outside of a website to improve its visibility. A lot of experts have also referred to this as a link building as it involves increasing the number of reputable links attached to your website. Reputable links help to improve the value and trust rating of any website. Activities which characterize off-site SEO include:

    • Content Marketing- Reputable sites are known for quality and accurate content. So, by creating quality content you’ll be able to attract links.
    • Digital, PR- This PR will interact with other websites to link to them. What the PR actually does is to place you in pole position for a link with a reputable website.
    • Outreach and Promotion- This involves introducing a brand, content or PR to reputable bloggers, journalists or webmasters for some coverage or to earn a link to a website.

On-site SEO and Off Site SEO both combine to aid the ranking of a website. They help to optimize the website from inside and outside respectively.

Benefits of SEO

It is cost-effective- Getting ranked highest can be achieved freely. You don’t have to pay to get ranked high as advertisers do with PPC advertising. By simply putting enough effort into your SEO, you can increase the flow of traffic into your website.

Increase in Traffic- If you closely watch the results of your SEO strategy, you will surely notice some increase in traffic. SEO is effective and will steadily grow your website. If you’re not getting the right results, you are probably not doing something right.

Impressive Return on Investment- SEO is designed to guarantee better ROI than paid ads. It remains one of the biggest advantages of SEO.

Compete with bigger brands- SEO allows you to compete with bigger brands without having to match their spending power. This bridges the gap between the biggest’s brands in the world and smaller businesses.

Clearly, you have learned about the benefits of SEO- Mdwebdesign is a professional SEO company in Australia. We are a team of professionals who specialize in digital marketing services, notably SEO. It is our aim to work with our clients to create the best-optimized web sites.

It is cost-effective- Getting ranked highest can be achieved freely. You don’t have to pay to get ranked high as advertisers do with PPC advertising. By simply putting enough effort into your SEO, you can increase the flow of traffic into your website.

Increase in Traffic- If you closely watch the results of your SEO strategy, you will surely notice some increase in traffic. SEO is effective and will steadily grow your website. If you’re not getting the right results, you are probably not doing something right.

Impressive Return on Investment- SEO is designed to guarantee better ROI than paid ads. It remains one of the biggest advantages of SEO.

Compete with bigger brands- SEO allows you to compete with bigger brands without having to match their spending power. This bridges the gal between the biggest’s brands in the world and smaller businesses.