This refers to the different activities carried out on a website which help to improve its visibility. These processes help to ensure that this website remains relevant, accessible and is easy to navigate by the users. Activities which characterize on-site SEO include:
- Keyword Research- This involves identifying the keywords which are most relevant. It involves the analysis of the words and the frequency at which customers use them to search for goods and services.
- Technical Auditing- This involves scanning through the different parts of the website for errors and any malfunctions that may lead to user complaints.
- User Experience- This involves the use of quality content which fosters the trust of the users. The content has to be such that it provides users with a very good experience.
- Onsite Optimization- This involves improving the website all-round to ensure that it uses only the right keyword phrases. It would ensure optimizing website structure, design, and content.