Creating an incredible PPC campaign can be a long and challenging job, no matter how often you did it. From initial keyword research to landing page creation to ongoing keyword optimization, creating a successful campaign can take a long time.

Fortunately, many fantastic PPC tools have been released in recent years that can significantly reduce the amount of time you need to spend on your campaign. However, if you are currently a PPC manager and regularly deal with your own or client PPC campaigns, you need to pay attention.

The best PPC agency in Australia has selected the best and most efficient PPC tools to save you an incredible amount of time and effort in your 2021 marketing efforts. You will no longer feel like you are doing everything manually; skip the tedious tasks with these great PPC tools.[/vc_column_text]


1. SE Classification


Our list is kicked off by SE Ranking, an all-in-one SEO and PPC platform with features and tools. The most important tool offered by SE Ranking is its competitor research tool for PPC research and analysis. For example, entering a domain or page URL will automatically show you the paid keywords a website is bidding on and how much they are spending.

This is not only great for seeing what your competitors are up to, but it also shows you many other important metrics. For example, thanks to its vast database, SE Ranking also tracks ad changes, which means you can follow the position and history of any of your competitor’s ads.


2. SpyFu


SpyFu is also an essential PPC software. With a name like SpyFu, you could probably guess what it is: spying on your competitors. So it’s; This fantastic software has an enormous database that tracks and records all PPC ads of your competitors and their keywords. So not only does it help you save a great deal of time on your campaign. It is instrumental.

You ever heard the sentence: “Don’t reinvent the wheel?” Well, why create a new one from scratch if your competitor has a good PPC campaign? They spent a great deal of time researching keywords, optimising their headlines and correcting their homepages. With all this information at your fingertips, you can use it to your advantage.

SpyFu not only allows you to see what keywords your competitors are bidding on and how much they are spending, but it also has a valuable historical ad database. This database allows you to see all the ads that a company has published during the life of their campaign and the changes that were made to them.

Not only does SpyFu allow you to see the keywords your competitors use and the amount they spend, but there is also a valuable historical ad database. For example, you can view all of the publications published by a company during the campaign and their modifications in this database.

You can save a great deal of research time by spying on your competitors in your industry so your competitor can do all for you!


3. Ahrefs


The second-largest racer behind Google is Ahrefs, one of the best SEO tools out there. Although Ahrefs is known mainly as an SEO tool, it also has numerous PPC functions. It also has an excellent feature that shows you how much traffic for specific keywords comes from organic vs paid search.

Combine all of these features with its competitor tracking feature, and it not only allows you to do your PPC research, but you also keep track of what your competitors are doing. Any new ad or campaign they run for any keyword will instantly show up and keep you updated.


4. Wordstream


Wordstream has great PPC tools for managing your campaigns better. It’s a paid service, but payment is worthwhile. Your PPC searches and social campaigns can be created, collected, measured, and optimised with its tools—a cross-platform tool to manage your Google, Bing, and Facebook ads in a user-friendly place.

You are also provided with custom reports and warnings to stay up to date with the performance of your account. Provides tips for cost reduction and cost reduction per conversion to make smarter decisions and imagine it.

They also have some free tools to rate your AdWords and Bing account performance, as well as landing page performance.


5. iSpionage


iSpoinage is an excellent tool for analysing competitive PPC. You can easily add your competitors’ websites and view your competitors’ keywords and ads and landings. It also provides an estimate of the PPC budget of your competitor.

If you are managing a new account, this tool is handy. You can simply use the keywords that your competitors are targeting. If a large number of competitors are running ads for the exact keywords, they are profitable. Review your ads, write better ad copy, and optimize your landing pages for more conversions.


6. Pagewiz


Pagewiz is a landing page test tool for creating and testing your landing pages without IT assistance. Everyone in PPC wants to save money with higher conversion rates and lower spending. To achieve this, nearly all advertisers A/B test to check whether different landing pages changes can improve their performance. In this case, Pagewiz is a great tool to use. You can use its astonishing drag and down builders to create your landing page.


7. Tenscores


Tenscores is a tool for improving your quality ratings. Since a Quality Score is an essential factor in an ad auction price, it helps you pay less per click to improve the Quality Score.


8. Optmyzr


Optmyzr is a tool that helps you manage your PPC campaigns more effectively. They have a ton of tools, and they are all amazing. They won the US Search Awards in 2015 for having the best PPC management software.